According to Pinterest, “Pinterest is a tool for collecting and organizing the things you love.” Seems like a great thing for hobbies, crafts, trip planning and such.
The way it works is you “pin” an image or video from a website or you upload the same from your computer. Pins link back to their original sources. You then can organize the pins by topic. These collections are referred to as “boards”. You can follow others, so what they pin will show up on your board.
Sounds fun, but why use it for business?
Pinterest users are not pinning photos of their kids and cute cats. They are pinning decorative items and ideas, cool gadgets and baby products. About 80% of Pinterest users are women and they are not there to chat.
If your business is in weddings, beauty, style and fashion, gardening or artistic endeavors, you should definitely be on Pinterest. Facebook is mostly used for socializing, but the main interest of Pinterest users is the discovery of products and designs.
Pinterest is better for content discovery because Pinterest delivers the items you’ve already divulged you want to see. Pinterest does not have the following of Facebook — yet — but users spend 6 times more time on Boards than on Facebook. Experian Hitwise, a leader in marketing for 30 years, states that as of last February, Pinterest drove more referral traffic than Google+, YouTube, and LinkedIn combined. And as far as Facebook is concerned, according to Econsultancy.com, Pinterest assisted in 10% of sales compared to 7% by Facebook. In addition to that, users spent twice as much as Facebook users.
With all that said, why is Pinterest becoming a great networking device business?
Pinterest wins customers’ trust and loyalty. You can easily tell your story, highlight customers, and present yourself as a valuable resource. You can learn more about your audience and connect with leaders in your industry. Pinterest is quickly winning the hearts of the social media public. There are plenty of easy instructions on Pinterest itself. It’s free, it’s easy, and it’s fun, so get yourself pinning ASAP.
If it still seems a little intimidating, we’ll next focus on the step-by-step process of how to get started with Pinterest. Click here to read: Pinterest for business, part deux,