Small Business

We receive a free eBook from a marketing company called Hubspot almost daily. These folks are truly on top of things in the online marketing arena. They publish good material and they keep it coming. The saying goes, “Content is King,” and that has never been more true. To keep up with the pack, a company must continually create new and useful material. If regular content publishing seems unattainable for you, read some of...

If your schooling was completed before the mid-1980s, and you were not one of the rocket-science bound, humanoid-super-nerd types, computers were something that occurred only in science fiction movies, along with spaceships and aliens. There now exists a clear line of demarcation: A) a large group of folks that had smallpox vaccinations and didn’t go to school with computers; and B) those that sport no little round scar and did....

You’re launching a new business and it’s time to begin developing a website. Or maybe you’re a seasoned establishment that has decided to jump on the bandwagon by adding a web presence to your marketing efforts. Whatever the case, if you are new to this aspect of business, there are a few things you can do to help your developer make this a successful endeavor for you. To begin with, your nephew may be a whiz kid,...

The members of the Deluxe Interactive Services marketing team, also known as Jean and Richard, have many and varied interests outside of DIS. Richard is a writer, currently working on two novels as well as the content writer and handy man for a side business of the couple’s called “All Deluxe All the Time“. Jean teaches yoga and plays in the band After 2 Glasses, with members Paul Walters and Michael Callahan who are...

You see them everywhere, and you know many of them without even thinking about it: the graceful script of Coca-Cola; the Nike “swoosh”; the brown and gold of the UPS shield; and many, many more. These logos are immediately recognizable, and not solely because the companies that own them spend millions upon millions of dollars to get them in your face as often as possible. What helps make these logos memorable and effective...